When it comes to Nissan Juke, most remember its eccentric design, compact dimensions and unexpected dynamics. But few people know that this car became the hero of a full-fledged film - a project that combined an advertising campaign, feature film and technical details. Film about Nissan Juke not just talks about the car, but immerses the viewer in an atmosphere of speed, adventure and innovation.
In this article, we will analyze what this film project is: from the plot and cast to the technical nuances that make it unique. You will find out where you can watch the film today, what secrets are hidden in the footage Juke, and why it has become a cult favorite among car enthusiasts. And also how this film influenced the perception of the model and its sales in different countries.
What kind of film is this: a brief history of the project
Film about Nissan Juke is not a typical advertisement, but a full-fledged short film created in collaboration with famous directors and stuntmen. The project was released in 2011 as part of a global marketing campaign designed to highlight the uniqueness of the model. The main idea is to show Juke not as an ordinary city crossover, but as a car for active, young and ambitious people.
Filming took place in several countries, including Japan and Europe, and car stunt specialists from Hollywood participated in the creation. Interestingly, prototypes were used in the film Nissan Juke Nismo - the sports version, which was then just getting ready for release. This added exclusivity to the project and attracted the attention of the press.
The film's budget was approx. 5 million dollars - a considerable amount for an advertising video, but justified: the project received several awards at international automobile advertising festivals. Today it is considered one of the most successful examples brand content in the auto industry.
The plot of the film: what is told on the screen
The plot of the film revolves around a young racer who is tasked with delivering a mysterious cargo to... Nissan Juke across the city. As the story progresses, the hero is pursued by unknown people, and the car demonstrates its dynamic capabilities: from sharp acceleration to high-speed maneuvers. In the final scene, it is revealed that the cargo was a prototype of a new technology. Nissan.
The peculiarity of the film is minimal dialogue and maximum visual effects. The director bet on dynamic editing and camera work to convey the character Juke: bold, unpredictable and technologically advanced. Used in some scenes GoPro camera, mounted on the body, which added realism to the racing.
Fun fact: in one of the scenes Juke “fights” with a pursuing car on the roof of a multi-storey parking lot. This episode was filmed in Tokyo with the participation of professional stuntmen, and for safety, backup cars with remote control were used.
- 🎬 Genre: action/short/brand content
- 🕒 Duration: 12 minutes (full version)
- 🌍 Locations: Tokyo, London, Berlin
- 🚗 Cars in the frame: Nissan Juke, Juke Nismo, Nissan GT-R (cameo)
- I love it, this is cool marketing
- I look, but without enthusiasm
- I don’t trust it - it’s too promotional
- Didn't know these existed
Technical details: which Nissan Juke starred in the film
Specially prepared specimens were used in the film Nissan Juke, which differed from the production models. Main modifications:
- 🔧 Engine: 1.6 liter turbo
MR16DDTwith dedication 200 hp (vs. 190 hp in the standard version) - 🛠️ Suspension: sport tuning from Nismo with hard shock absorbers
- 🎯 Brakes: enlarged discs and calipers from Brembo
- 🖥️ Electronics: disabled
ESPto perform tricks
Used for filming stunt scenes special frame, which was attached to the body and allowed the car to roll over without damage. In some episodes Juke accelerated to 180 km/h, although the production version is electronically limited at 200 km/h.
| Parameter | Standard Juke (2011) | Film version |
|---|---|---|
| Engine power | 190 hp | 200 hp |
| Acceleration 0–100 km/h | 7.8 s | 7.2 s |
| Max. speed | 200 km/h (limited) | 210 km/h (without limiter) |
| Braking distance 100–0 km/h | 38 m | 35 m (due to discs Brembo) |
Important: all stunts were performed by professional drivers on closed tracks. Repeating them on public roads is strictly prohibited - this can lead to an accident and deprivation of your license.
Where to watch the film about Nissan Juke in 2026
Finding the full version of the film today is not easy, since Nissan deleted her from official channels after the campaign ended. However, there are several ways:
- 📺 YouTube: fragments are available on the channels of auto enthusiasts (search for
"Nissan Juke film 2011") - 💾 Auto forums: the full version is sometimes posted on Drive2 or Nissan Club
- 🎬 Advertising archives: sites like AdForum or Ispot.tv may keep copies
- 📀 DVD releases: in some countries the film was included in the disc package for owners Juke Nismo
If you find a film, pay attention to the quality - many copies are low resolution. The original version was filmed in 1080p, but on YouTube you can often find compressed versions in 480p.
Try searching for a movie with a hashtag #JukeFilm on Twitter/X - sometimes users share rare links.
5 interesting facts about the film that you didn't know
1. Participation of a drift legend. Participated in filming stunts Keiichi Tsuchiya - Japanese racer known as "Drift King". It was he who performed the most difficult maneuvers on Juke.
2. Hidden reference to GT-R. In one of the scenes in the parking lot you can see Nissan GT-R R35 - this was a hint that Juke Nismo inherited some of the DNA of the sports coupe.
3. Soundtrack from a famous DJ. Wrote the music for the film Steve Aoki, which added youth drive to the project. The tracks later appeared on his album "Wonderland".
4. Secret code in the credits. The combination flashes in the end credits NISMO370Z - this is a reference to another sports model Nissan, 370Z Nismo.
5. Alternative ending. There is a version that a different ending was originally planned, where Juke jumps across the river, but the scene was considered too risky.
How was the jumping over the bridge scene filmed?
A mock-up car, a catapult and computer graphics were used for this scene. Location shooting was carried out on an abandoned bridge in the Baltic states, and the final frame was finalized in the studio Industrial Light & Magic (the same ones who did the effects for Star Wars).
How did the film influence its popularity? Nissan Juke
The project went viral even before the official release: teasers on YouTube received millions of views, and the hashtag #JukeFilm trended on Twitter. This directly affected sales:
- 📈 Europe: orders for Juke Nismo grew by 40% in the first months after the premiere
- 🇯🇵 Japan: the model became the best-selling in the compact crossover segment among young people
- 🎥 Cultural influence: the film was quoted in broadcasts Top Gear And Fifth Gear
I wonder what Nissan repeated the format a few years later for other models, but without such success. Juke remains the only car of the brand for which a full-fledged feature film was shot.
Film about Nissan Juke proved that brand content can be not only advertising, but also an independent work of art that can influence the brand image.
What happened to the actors and cars after filming?
The main character of the film is an actor James Northcote — after this project he starred in several British TV series, but never returned to the auto theme. But the stuntmen, including Keiichi Tsuchiya, continued to work with Nissan and participated in the filming of advertising for GT-R And 370Z.
Regarding cars:
- 🚘 Main Juke: was sold at auction in 2012 for $80,000 to a collector from the UAE
- 💥 Stunt cars: most were disposed of due to damage, but one copy was preserved in the museum Nismo in Yokohama
- 🎨 Designer layouts: some decorations (such as the "futuristic garage") are now on display at the headquarters Nissan Design Europe
Today the film is considered a rarity, and copies are prized among car merchandise collectors. For example, in 2023 at eBay sold a DVD with the film and team autographs for $1,200.
⚠️ Attention: If you find a movie on suspicious sites, be careful - such resources often distribute viruses under the guise of rare content. Use official sources or verified archives.
FAQ: answers to frequently asked questions
How long is the full version of the film?
The full version is coming 12 minutes 47 seconds. There is also a shortened version (5 minutes) that was shown on television.
Was the film nominated for any awards?
Yes, I received the project Silver Lion at the festival Cannes Lions in the category "Best Brand Content" and was nominated for Clio Awards.
Is it possible to buy a car from the movie?
Theoretically yes, but it is extremely difficult. One of the examples was sold at auction in 2012, but now all remaining cars are in private collections or museums. The price, if a lot appears, will start from $150,000.
Is there a sequel or a new movie planned? Nissan Juke?
Officially Nissan has not announced a sequel. However, in 2023, rumors appeared that the studio Nismo is in talks with the director of the original film about creating a new project for the 10th anniversary Juke Nismo.
What other cars Nissan starred in a movie?
Besides Juke, appeared in films and TV series:
- Nissan GT-R - "Fast and Furious 4", "The Right Thing"
- Nissan Skyline GT-R — "Fast and Furious 2", "Initiation"
- Nissan 350Z - "Transformers", "2 Fast 2 Furious"
- Nissan Leaf - "Men in Black 3"